AFC Ajax: Ziggo (Telecoms) extends as main shirt sponsor (2025-2027)

Ziggo, a Dutch cable television and telecommunications service, has extended as the main shirt sponsor of AFC Ajax (Eredivisie) for an additional two seasons, i.e. the 2025-2027 cycle, announced the club on 19/06/2024. The new agreement also includes an option to extend the sponsorship for a further two seasons (until 2028-29).

The Dutch operator has been displayed on the front of the Dutch club's kit since 01/01/2015, and was committed until the end of the 2014-25 season for an estimated €9m per year. As part of the renewed agreement, the two parties "will continue to offer exclusive content online and on Ziggo Sport. Special live experiences and promotions through Priority, the Vodafone and Ziggo customer programme, will also remain part of the partnership," explained the Dutch club, which will also develop CSR projects with its sponsor.

AFC Ajax has also extended its equipment supplier contract with the German brand adidas for a further six seasons (2025-2031), effective as of 11/01/2024. The two parties have been linked since 2000, and the extension, which brings the total…