Bundesliga: South Korean manufacturer Kumho Tyre to be a partner of Hamburger SV until 2016-17

The South Korean tyre manufacturer Kumho Tyre has become a partner of Hamburger SV (Bundesliga) until the end of the 2016-17 season, the German club announced on 30/01/2015. The agreement was finalised by Sportfive Germany, HSV's media and marketing rights agency.

Kumho will benefit from visibility on the advertising boards and giant screens in the Imtech Arena (57,300 seats). The South Korean company will also be present on the club website, as well as in its official magazine. The advertiser also gets a quota of VIP places for home games. This represents a continuation of Kumho Tyre's strategy of acquiring rights in the Bundesliga after it formalised a partnership with FC Schalke 04 on 15/01/2015.

K-M Kühne has acquired 7.5% of the club (€18.75m) and the stadium naming rights for 2015-2019

• The German billionaire Klaus-Michael Kühne became a "strategic partner HSV Fussball AG", the company that holds the professional license of the football section of Hamburger SV (Bundesliga), announced the club on 22/01/2015.
• Klaus-Michael Kühne, a supporter of the club and owner of the…