CONMEBOL: Coca Cola (beverages) 7^th global partner of the Copa America 2024

The Coca-Cola Company, an American drinks manufacturer, has extended its partnership with CONMEBOL and become a global partner of the Copa America 2024 (organised in the United States from 20/06 to 14/07/2024), announced the South American confederation on 20/06/2024.

The American company thus becomes the leading sponsor of the competition alongside six other partners: Betano (sports betting), Michelob Ultra (beer), Mastercard (payment solutions), Mercado Libre (e-commerce), Delta and Latam Airlines (airlines) and Unilever (hygiene products, via the Rexona brand).

Coca-Cola had previously become an official partner of CONMEBOL's interclub competitions on 03/02/2023. Under the new agreement, the company will promote its Coca-Cola and Powerade (energy drinks) brands, which "will have global visibility at all CONMEBOL Copa America 2024 matches, with digital, in-stadium and television promotions," according to the governing body. The Powerade brand "will also be a key partner, with a significant presence on the pitch, keeping global superstars hydrated on the sidelines and refreshed…