Stade de Reims: Yasuda (marketing) to succeed Hexaom as main shirt sponsor (2024-2027)

The Japanese group Yasuda (sports marketing, training and player representation) has become a major partner and main shirt sponsor of Stade de Reims (Ligue 1) for three seasons (2023-2026), announced the club on 25/06/2024.

"This strategic collaboration symbolises the growing links between the Champenois club and Japan. Since the 2022-23 season, Stade de Reims has attracted exponential interest in the land of the Rising Sun, positioning itself as the leader in the territory with the largest cumulative audience in Ligue 1," said the club, which has two Japanese internationals in its squad (Junya Ito and Keito Nakamura). In particular, the two partners will be organising a summer tour of Japan, with four friendlies to be played between 21/07 and 04/08/2024.

The Japanese group is the early successor to French home builder and renovator Hexaom, which has been represented on the club's kit since the 2022-23 season. The brand had initially extended its contract for three seasons, until the end of 2024-25, on 18/05/2022. The agreement was negotiated by the marketing agency Sportfive.

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