Bundesliga: adidas to succeed Nike as equipment supplier of Eintracht Frankfurt from 2025-26

The German brand adidas has become the official equipment supplier of Eintracht Frankfurt (Bundesliga) for five seasons from 2025-26, i.e. over the 2025-2030 cycle, announced the club on 24/06/2024.

The Herzogenaurach-based manufacturer, which already supplied Eintracht's kit between 1974 and 1978 and again from 1980 to 1987, succeeds its American counterpart Nike, which signed a contract with the German club for the 2014-2025 cycle for an estimated annual fee of €3.5m. The agreement with adidas is worth a total of €25m (€5m per year), according to the German daily Bild the same day.

Eintracht have also extended their partnership with Cypriot financial services provider RoboMarkets for three seasons (2024-2027), on 25/06/2024. The brand, which has been involved as a "strategic sponsor" (3^rd level) since the 2022-23 season, will support the club's U21 team (Regionalliga Südwest) and deploy "marketing activities on Eintracht's digital channels," according to the agreement.