Premier League: Japan Airlines (airline company) official partner of Liverpool FC from 2024-25

Japan Airlines, a Tokyo-based airline company, has become an official partner of Liverpool FC (Premier League) as part of a "multi-year partnership" from the 2024-25 season, announced the club on 25/06/2024.

As part of this agreement, which covers the English club's men's and women's teams (Barclays Women's Super League), Japan Airlines will benefit from the status of ”official airline”, the third level in Liverpool FC's sponsorship hierarchy. This agreement will allow fans to benefit from "unique activations and experiences. These include the chance to win match tickets, signed memorabilia and a trip to Liverpool through fan promotions. Members of the Japan Airlines loyalty program will have a chance to access exclusive VIP experiences at Anfield (London, ENG)," said the club.

The two partners will also work to develop a number of community initiatives through the English club's Foundation. The first of these "with the airline supporting a youth football clinic in conjunction with LFC’s international pre-season match held in Philadelphia (USA)" as part of the club's summer tour in…