Ligue 1: Puma succeeds Umbro as equipment supplier of Stade de Reims from the 2024-25 season

The German brand Puma has become the official equipment supplier of Stade de Reims (Ligue 1) from the 2024-25 season, announced the club on 26/06/2024.

Puma succeeds its British counterpart Umbro, which had been the club's equipment supplier since 2019-20 (five seasons). The first shirts designed for Stade de Reims by Puma will be unveiled on 06/07/2024 to mark the reopening of the club's official store at the Stade Auguste-Delaune (Reims, FRA), which has been "completely redesigned to offer a new experience for supporters," said the club.

Stade de Reims will also display a new main shirt sponsor in 2024-25: the Japanese group Yasuda (sports marketing, training and player representation), which has entered into a partnership with the club for three seasons (2023-2026) on 25/06/2024. The Japanese group is the early successor to French home builder and renovator Hexaom, which has been represented on the club's kit since the 2022-23 season and had initially extended its contract until the end of 2024-25.

For its part, Puma is the equipment supplier of three other Ligue 1 clubs in…