Juventus FC: Cygames (video games) extends as back shirt sponsor for two seasons (2024-2026)

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended as back shirt sponsor of Juventus FC (Serie A Enilive) for two additional seasons (2024-2026), announced the club on 26/06/2024.

Cygames continues to benefit from the status of official partner, the third level in the Turin club's sponsorship hierarchy, and has been featured on the back of the club's shirts since the 2017-18 season (for an annual €7.5m over the 2022-2024 cycle).

Juventus FC does not have a main shirt sponsor for 2024-25 (as of 27/06/2024), the agreement with car manufacturer Jeep having expired at the end of the 2023-24 season. This contract was estimated at €45m a year, plus a variable part paid according to sporting results.

• Juventus has signed a five-year agreement (2024-2028) with UK agency Two Circles Sector: Commercial strategy, hospitality, CRM, sponsorship packaging, fan engagement, data management, membership strategy Founded: 01/09/2011 CEO and founder: Gareth BalchDirector EMEA: Kristian… to "collaborate on the club's new commercial partnerships programme," on…