Argentina: adidas extends as equipment supplier of national teams until 2038 (€23m per year)

News Tank Football - Paris - News #330129 - Published on 27/06/24 at 17:30
©  AFA
Bjørn Gulden, CEO of adidas, and Claudio Tapia, president of AFA - ©  AFA

adidas has extended as equipment supplier of Argentina's national teams until 2038, announced the Asociación del Fútbol Argentino (AFA) on 25/06/2024.

The German brand has been a partner of AFA since 2001. This renewed agreement brings the total duration of the contract to 37 seasons. The annual amount paid by the German brand is estimated at €23m.

Argentina's national teams display a new main shirt sponsor since February 2024: the American payment solutions provider American Express, which has extended as a global sponsor of the AFA until 2026, on 07/02/2024.

Argentina: Betano (betting) title sponsor of the first division (Torneo Betano) from 2024

• Betano, a sports betting operator owned by the Greek group Kaizen Gaming, has become the title sponsor of the Argentinian first division football championship from 2024, announced the AFA on 08/05/2024. The competition will be known as the "Torneo Betano".

• The naming rights also extend to the Copa de la Liga Professional, which will be known as the "Copa Betano". As part of the agreement, the two partners will "implement…

©  AFA
Bjørn Gulden, CEO of adidas, and Claudio Tapia, president of AFA - ©  AFA

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