Italy/Lega Serie B: BKT (tyres) extends as title sponsor of Serie BKT for the 2024-2028 cycle

News Tank Football - Paris - News #330204 - Published on 28/06/24 at 11:00
©  Lega Serie B
Serie BKT - ©  Lega Serie B

The Indian tyre manufacturer Balkrishna Industries Ltd. has extended its partnership with Lega Serie B to remain the title sponsor of Serie B (Italy's 2nd division), known as "Serie BKT" since 2018-19, for an additional four seasons (2024-2028), announced the Italian body on 27/06/2024.

Over the 2018-2021 cycle, BKT paid an annual endowment of...

©  Lega Serie B
Serie BKT - ©  Lega Serie B

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