Médiamétrie: presentation of the "Médiamat Annuel 2014" report

"The 'Médiamat' is the measure of reference for television audiences in France," stated Médiamétrie, the French institute of media studies and TV audience measurement in the presentation of its "Médiamat Annuel 2014" report.

Médiamat details includthe DEI (viewing time per individual), the audience share of channels in the French TV market, their monthly coverage, and the extent of the "catch-up", that is to say, the audience measurement of replayed programmes or TV viewed on-demand during the seven days after the live broadcast.