Premier League: Guinness (Diageo group) could replace Barclays as title sponsor
The Irish beer brand Guinness, which belongs to the British Diageo group, could replace the bank Barclays as the title partner of the Premier League according to several British media outlets on 29/01/2015.
The Premier League is seeking to obtain a sum of £60m (€67m) per year for the 2016-17 to 2018-19 period. Barclays has not officially...