FC Inter Milan: Betsson Sport (entertainment) main shirt sponsor for 2024-2028 (€30m per year)

Betsson Sport, an online sports news platform owned by Swedish sports betting operator Betsson AB, has become the main shirt sponsor of FC Inter Milan (Serie A Enilive) for four seasons (2024-2028), announced the club on 01/07/2024.

This is "the biggest shirt sponsorship deal in the club’s history," said Inter. The agreement is worth an estimated €30m per year according to according to specialised media reports, i.e. double the amount paid by the VoD service Paramount+, which was featured on the front of the Milanese club's kit in 2023-24 (€15m). The agreement with Betsson is also currently the most expensive main shirt sponsorship contract in the 2024-25 Serie A Enilive, far ahead of that between AS Roma and the Riyadh Season festival (€13m per year). Juventus FC previously had the most lucrative agreement in 2023-24, with Jeep (€45m/season), but the Italian car manufacturer did not renew its partnership.

In Italy, the Dignity decree-law, which came into force for the 2019-20 season, prohibits clubs from entering into sponsorship agreements with gambling operators at the domestic…