AS Monaco FC: APM Monaco (jewellery) extends as main shirt sponsor (2024-2026)

APM Monaco, a Monegasque jewellery brand based in Hong Kong, has extended as the main shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for an additional two seasons, i.e. the 2024-2026 cycle, announced the club on 02/07/2024.

APM Monaco has the status of major partner, the highest level in the club's sponsorship hierarchy, alongside equipment supplier Kappa (2019-2025; €4.5m per season). The brand became a partner of the club on Matchday 11 of the 2023-24 Ligue 1 Uber Eats season, on 03/11/2023. AS Monaco had been without a main shirt sponsor since the end of its partnership with trading platform eToro at the end of the 2022-23 season, and had been promoting Monaco's tourist board by displaying the words "Visit Monaco" on the front of its shirts since the start of the 2023-24 season.

"Following on from the initiatives launched last season (Bijou du mois by APM Monaco, photo and video shoots, etc.), the two Monegasque companies will be stepping up their cooperation to bring their communities even closer together and promote the image of the Principality and the brand. Throughout…