Serie A Enilive: Boomerang (sports betting) official regional partner of AC Milan in Europe

Boomerang, a global sports betting company, has become an "official regional betting partner" of AC Milan (Serie A Enilive) in Europe from the 2024-25 season, announced the Italian club on 04/07/2024.

Boomerang has the status of "regional partner" the fifth level in AC Milan's sponsorship hierarchy alongside fellow betting brand TG Casino, which became the club's official "iGaming partner" on 05/05/2024. As part of the agreement, the two organisations "aim to enhance fan engagement across Europe" by "offering unique experiences" for fans, according to Maikel Oettle, chief commercial officer of AC Milan. "By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe," added Maikel Oettle.

"This partnership represents a significant milestone for both AC Milan and Boomerang. Both organisations are dedicated to building solid brand credibility and creating an innovative, long-term vision. Boomerang's rapid growth and dynamic approach align perfectly with AC Milan's commitment to excellence, strategic…