SSC Napoli: club's new graphic identity based on "feeling of pride linked to being Napoli" unveiled

SSC Napoli (Serie A Enilive) have presented their new graphic identity, based on "the feeling of pride linked to 'being Napoli'," announced the club on 05/07/2024. The new look includes the club's logo: "The logo has been revamped with the traditional Napoleonic N now more minimalist and contemporary in design. Shorn of extra elements, it looks cleaner and more stylish in a monochrome variant," said the club.

SSC Napoli's new identity is also reflected in the use of a new typography, created by the club's teams. "As a constantly bubbling melting pot, Naples is a city of many facets where contrasts blend together, giving rise to an unparallelled eclecticism. We tapped into that heritage to create a unique, dynamic font inspired by Naples' cultural richness," explained the club.

The video manifesto released by the club to unveil its new identity highlights the Emporio Armani (EA7) 2024-25 home shirt. The shirt, featuring a 3D-effect SSC Napoli logo, went on sale the same day.

SSC Napoli: video presentation of the club's new graphic identity (X)

SSC Napoli: logo from 2024-25