Premier League: Ascott "official global hotels partner" of Chelsea FC from 2024-25

The Ascott Limited (Ascott), the lodging business unit of the Singapore-based global asset manager CapitaLand Investment Limited, has become the "official global hotels partner" (2^nd level) of Chelsea FC (Premier League), announced the London (ENG) club on 08/07/2024.

As part of the agreement, Chelsea and Ascott will "collaborate on providing money-can't-buy experiences for Ascott Star Rewards (ASR) members around the world, including exclusive access to matches at Stamford Bridge and VIP visits to our Cobham training ground. The Ascott brand will also be displayed at Stamford Bridge for both men's and women's matches, as well as across our social and digital channels with engaging content for fans to enjoy," explained the club.

Ascott, which succeeds Hilton, the club's official global hotel partner since July 2023, has also been put in charge of the "management of the hotels based on-site at Stamford Bridge (41,663 capacity), which will be operated under the 'lyf' (hotel) brand with a focus on experience-led social living," added Chelsea FC.

Additionally, with the launch of the…