Paris 2024/Warner Bros. Discovery: special entertainment for children with Looney Tunes (cartoon)

Warner Bros. Discovery, parent company of the pay-TV group Eurosport and streaming platform Max, has launched special entertainment for children to mark "a summer of sports" in 2024 using characters from the "Looney Tunes" cartoon (produced by Warner), announced the media and entertainment conglomerate on 08/07/2024.

The aim of the initiative is to bring "kids closer to various sports in an entertaining way, as well as introducing sporting disciplines to the next generation," explained the American group.

Among the features put in place by the group:
• the creation of six short animated films "Looney Tunes Presents: Sports Made Simple", which "celebrate and explain six different sports in true Bugs Bunny fashion";
• the integration of a Looney Tunes metaverse on Roblox, an online multiplayer video game platform, in which "players will fully be able to fully engage in the world of sports and Looney Tunes";
• the broadcast of new short films "featuring Bugs Bunny and sports themed programming" on Warner's Boomerang, Cartoon Network and Cartoonito channels;
• the presence of Looney Tunes…