Paris 2024: Samsung & Louis Vuitton to give themselves visibility on the podiums at the Olympics

Samsung Electronics has activated its partnership with the IOC and is offering nearly 17,000 athletes taking part in the Paris 2024 Olympic Games the Galaxy Z Flip6 "Olympic Edition smartphones powered by Galaxy AI" range ahead of its official launch, announced the South Korean electronics group on 10/07/2024.

The group will thus benefit from strong brand exposure during the Olympic Games, with athletes allowed, for the first time in the history of the Games, to bring their Samsung smartphones to the podiums. "Traditionally photographed by accredited media only because athletes have been prohibited from bringing personal belongings - including their mobile phones - to the ceremony, the view has always been captured from a distance and not through an athlete's own lens," explained Samsung.

While the Olympic Games are held in "clean-venue" stadiums (without a branded sponsor), the medal ceremony will be an opportunity for certain brands to showcase their products. This is the case for Louis Vuitton, the luxury brand of the LVMH group (premium partner of the COJOP Paris 2024), which…