UEFA: Sportradar extends betting data partnership (2024-2027 cycle)

Sportradar, a Swiss company specialised in sports betting monitoring and sports data provision, has extended its exclusive sports betting data rights agreement with UEFA on 11/07/2024. Sportradar was previously a partner of UEFA for the 2021-2024 cycle.

This renewed agreement covers the 2024-2027 cycle and includes all UEFA competitions over this cycle: Champions League, Europa League, Conference League, Super Cup, Women's Champions League, UEFA Women's Euro 2025, European qualifiers for the 2026 World Cup, Euro 2028 qualifiers, Nations League, the 2025 and 2027 editions of Euro U21 and international friendlies.

The new agreement now includes non-exclusive rights to distribute data to non-specialised sports betting operators. "Additionally, the agreement provides Sportradar access to certain advanced tracking. This enriched data will enhance Sportradar's cutting-edge AI products and services. In total, Sportradar can now offer more than 900 high-profile matches each season, marking a nearly 33% increase from the previous cycle as a result of the new formats which will be introduced…