Serie A Enilive: Uber, main shirt sponsor of promoted side Como 1907 for 3 seasons (2024-2027)

The American ride-hailing app Uber has become the main shirt sponsor of Como 1907 for three seasons (2024-2027), announced the club (promoted to the Serie A Enilive at the end of the 2023-24 season) on 12/07/2024.

In addition to appearing on the front of the Lombard club's shirts, the brand has the status of "official mobility partner" and will work to "provide a range of perks for fans," said the club. Uber takes over from the Indonesian streaming platform Mola.

This is also Uber's first direct sponsorship agreement in Italy. Its subsidiary Uber Eats (meal delivery app) was an official partner (3^rd level) of AS Roma (Serie A Enilive) during the 2021-22 season.

Como 1907 also have a new equipment supplier for their return to Serie A: adidas, as part of a "multi-year agreement" announced on 08/07/2024. The German brand succeeds its Italian counterpart Erreà, which provided the club's kits over the 2022-2024 cycle.