Euro 2024 Final: 22.32 million viewers in the UK for Spain - England & 13.59 million in Spain

Spain - England (2-1), the Euro 2024 final, drew an average of 22.32 million viewers, with a peak of 23.74 million on the public TV channel BBC One (16.65 million) and the private free-TV channel ITV 1 (5.67 million) in the UK on Sunday 14/07/2024 (kick-off at 21:00 CET, 20:00 GMT), according to data from the audience measurement institute BARB (Broadcasters' Audience Research Board). The match was the "highest combined audience for a television broadcast this year," according to the British daily newspaper The Guardian on 15/07/2024.

Italy - England (1-1, 3-2 on penalties), the Euro 2020 final, drew an average of 29.5 million viewers on BBC One and ITV 1 on Sunday 11/07/2021 (kick-off at 21:00 CET, 20:00 GMT), according to BARB. A peak audience of 31 million viewers was recorded during the penalty shoot-out (including 25 million on BBC One & 6 million on ITV) with a cumulative audience share of 92% at that point in the match (BARB data).

In Spain, the Euro 2024 final drew an average of 13.59 million viewers on the public TV channel La 1 (RTVE), according to data from the audience…