China: Internet group Tencent becomes exclusive digital partner of the NBA, for €612m for 2015-2020

News Tank Football - Paris - News #33228 - Published on 27/02/15 at 10:00
©  NBA Tencent
©  NBA Tencent

Tencent Holdings Limited, a Chinese Internet services group, extended its partnership with the NBA, becoming the exclusive digital partner of the North American professional basketball league in China, on 30/01/2015. The agreement takes effect on 01/07/2015 and runs until 30/06/2020. The deal represents "the league's largest international...

©  NBA Tencent
©  NBA Tencent

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