Paris 2024/Warner Bros. Discovery: partnership with YouTube to create exclusive content

Warner Bros. Discovery, parent company of the pay-TV group Eurosport and streaming platform Max, has partnered with the video platform YouTube for the Paris 2024 Olympic Games, it announced the media and entertainment conglomerate on 16/07/2024.

"Audiences will be immersed in the Olympic Games like never before. The new content partnership will base a group of YouTube creators in the heart of the city to produce fresh and exciting new content, expanding the reach of the Olympics and its fandoms across Europe. Exclusive content will be captured from unique in-stadium positions, Paris' iconic Olympic venues and at WBD House - WBD's rooftop studio in the heart of the city (Hotel Raphaël, 16^th arrondissement) where Eurosport will host its live shows. Alongside this, other short and long formats will include video diaries from around the city itself," explained the group.

The content creators include "Jakidale (Italy); Rick Azas (Germany); Underrated Hijabi (UK); Robbie Lyle (UK); Meryem Can (Turkey); Gabinouvilla (France); Agnieszka Grzelak Vlog (Poland); Paul Ferrer Z (Spain) and…