Fortuna Düsseldorf: continuation of free stadium admission policy for 4 matches in 2024-25

Fortuna Düsseldorf (2.Bundesliga) is continuing in 2024-25 its strategic orientation entitled "Fortuna für alle" (Fortuna for all) launched in 2023-24, which includes a policy of free admission to the Merkur Spiel-Arena (54,600 capacity, Düsseldorf, GER), announced the club on 18/07/2024. Four second division matches will be accessible free of charge in 2024-25, one more than in 2023-24.

The club has also presented an assessment of the impact of its initiative on the 2023-24 season:
• "Only 9% of fans consider the policy negative;
• for 62% of supporters, the club's image has improved;
• the three free matches generated 350,000 ticket requests;
• the no-show rate was lower compared to a paid match;
• 70% of people who were not used to coming to the stadium and benefited from the initiative intend to return;
• ticket revenues increased by 28% despite three free matches;
• the number of season ticket holders increased by 19% for the 2024-25 season;
• the number of members increased by 20% to reach a record of 33,000."

In addition, this initiative has led to an increase in several sources of…