Tottenham Hotspur FC: Kraken (crypto platform), sleeve sponsor from 2024-25

Kraken, a cryptocurrency trading platform, has become the sleeve sponsor of Tottenham Hotspur FC (Premier League) from the 2024-25 season, announced the club on 16/07/2024. The agreement also covers the club's women's team (Barclays Women's Super League). Neither the duration nor the value of the agreement have been communicated.

Kraken has the status of "main partner", the first level in the London club's sponsorship hierarchy. As part of the agreement, Kraken will also become "the club's first-ever official crypto and Web3 partner." Kraken will also become the crypto and Web3 partner of F1 Drive, "a first-of-its-kind immersive karting experience" situated underneath the South Stand at Tottenham Hotspur Stadium (62,062 capacity).

"Both Spurs and Kraken share a forward-thinking vision for how cutting-edge technologies can be leveraged to push boundaries and enhance the fan experience. The partnership will focus on advancing football fans' understanding about crypto and how the technology can be applied to deepen connections to the sport. Throughout this partnership, Kraken will…