UEFA/Women's football: Two Circles exclusive sponsorship & media sales agency for 2025-2030

British market research company Two Circles has become the exclusive sponsorship agency for UEFA's women's football competitions over the 2025-2030 cycle (five seasons), announced the two entities on 19/07/2024. The agency, which was already in charge of the sponsorship aspect of the confederation's women's football, will also become the exclusive media sales agency for the rights to the UEFA Women's Champions League over the same cycle.

UEFA launched its commercial rights programme dedicated to women's football in 2018. It chose British company TRM Partners as its sponsorship agency, before it was acquired by Two Circles in November 2020. "The sponsorship programme includes marketing rights for Women's Euro 2029, the Women's Champions League, Women's Futsal Championship, the Women's Under-19 and Under-17 Championships, and the #WePlayStrong marketing platform," added the confederation.

Regarding the TV rights to the UEFA Women's Champions League, Two Circles is responsible for marketing the TV rights for the 2025-2030 cycle, after winning the global tender for the competition…