Premier League: Strauss (workwear) official partner of Liverpool FC from 2024-25

Strauss, a German manufacturer of workwear and protective equipment, has become the "official workwear partner" of Liverpool FC (Premier League) as part of a "multi-year" deal that is "the first of its kind in the Premier League," announced the Merseyside club on 22/07/2024.

"Beginning with the Reds' eagerly anticipated pre-season tour of the USA this week, supporters will be able to see the Strauss brand given premium visibility across club channels, branded signage and all high-visibility assets. This will include pitchside LED screens, which will also be visible at Anfield (60,725 capacity) come August and seen by more than 400 million TV viewers across the new season," said Liverpool FC.

Strauss already has a strong presence in football as a partner of the Deutscher Fussball Bund since 2010 and the official workwear partner of the DFB since 2022. The brand became an official sponsor official sponsor of the Europa League and Europa Conference League in 2021 and extended its partnership for an additional three seasons (2024-2027), on 29/09/2023. In addition Strauss was a lead…