Paris Saint-Germain: launch of "Concorde" a digital collectibles platform

Paris Saint-Germain (Ligue 1 McDonald's) have launched "Concorde", "a new fan platform dedicated to digital collectibles," announced the club on 22/07/2024.

The platform comes with "an official free-to-claim digital pass which will enable our community of fans around the world to interact with the club on a level not seen before within the football world," said the French club.

"To grow a collection of exclusive collectibles on Concorde and claim new drops, fans will need to stay tuned to PSG's social networks, email communications, in-store instructions, and even Parc des Princes (Paris, FRA) signs from next season (2024-25). Once collected, some collectibles will even be upgradable in certain situations, notably in the new version of the club's membership loyalty programme," explained Paris Saint-Germain.

"All collectibles will have a distinct degree of rarity, with rarer collectibles signifying potential access to exclusive rewards like club merchandise, signed shirts, club experiences, that are exclusive to holders," added the club.

• The "Concorde" programme is being developed in…