Premier League: JD Sports (sporting goods) official partner of Aston Villa FC from 2024-25

JD Sports, a British sporting goods retailer, has become the "official retail partner" of Aston Villa FC (Premier League) as part of a "multi-year agreement," announced the club on 19/07/2024.

JD Sports has the status of "official partner" the second level in Aston Villa's sponsorship hierarchy and will distribute "stock official Aston Villa products online and in select stores nationwide," explained the club.

"This marks the beginning of a dynamic collaboration aimed at enhancing the fan experience, delivering a diverse range of Aston Villa products and expanding the club's retail footprint. This partnership will not only secure an increased retail reach but will also increase the club's ability to meet demand for official products," said the Birmingham (ENG) club.

The agreement is JD Sports' latest deal in the Premier League after it became a retail partner of Newcastle United FC on 04/06/2024 and a sleeve sponsor of Wolverhampton Wanderers FC on 05/06/2024. Elsewhere in the European Top 5 Leagues, the sporting goods distributor also recently became the official retail partner of…