Ligue 1 TV rights (2024-2029): sponsorship rights included in beIN's €100m bid (press)
The pay-TV group beIN SPORTS France would like to include in its €100m bid for the domestic TV rights to Ligue 1 McDonald's over the 2024-2029 cycle (one game per matchday), a share of sponsorship rights brought in "by Qatari partners on behalf of the clubs," according to the French sports daily L'Équipe on 24/07/2024.
This sponsorship share...
