Ligue 1 TV rights (2024-2029): sponsorship rights included in beIN's €100m bid (press)

The pay-TV group beIN SPORTS France would like to include in its €100m bid for the domestic TV rights to Ligue 1 McDonald's over the 2024-2029 cycle (one game per matchday), a share of sponsorship rights brought in "by Qatari partners on behalf of the clubs," according to the French sports daily L'Équipe on 24/07/2024.

This sponsorship share included in the total amount paid by the group could enable beIN to reduce the amount paid for TV rights alone. However, the LFP does not have the authority to market sponsorship rights for clubs itself. According to L'Équipe, the Ligue 1 board and the LFP's board of directors approved the award of domestic TV rights for Ligue 1 to the OTT platform DAZN and beIN without any knowledge of the sponsorship share.

The award of domestic media rights for Ligue 1 to DAZN and beIN for the period 2024-2029 was approved on 14/07/2024. The two groups will obtain these rights for an estimated €500m a year. DAZN will broadcast eight top flight games per matchday (€400m per year), while beIN will broadcast one game each matchday (€100m, top fixture or 2^nd…