Atalanta BC: Lete (water) main shirt sponsor; RadiciGroup (chemicals) sleeve sponsor for UEFA Cups

Lete, an Italian mineral water brand, has become the main shirt sponsor (first level) of Atalanta BC (Serie A Enilive) for three seasons from 2024-25 until 2026-27, announced the Bergamo-based club on 25/07/2024.

"The newly appointed main sponsor of the Bergamo club will stand by the Nerazzurri in all competitions, from the UEFA Super Cup to the Champions League, all the way to the Serie A, the Coppa Italia and the Supercoppa Italiana," said Atalanta BC. The club did not have a main sponsor for its home shirt during the 2023-24 season, while the Italian chemical group RadiciGroup, was featured on its away kit (as well as a pocket sponsor for the home shirts) over the period.

RadiciGroup, for its part, will remain Atalanta's "Sponsor del Cuore" (heart sponsor/pocket sponsor), in the Serie A and the Supercoppa Italiana, which will be held in Riyadh (KSA) in January 2025, while it will be the sleeve sponsor of the Italian club for UEFA Champions League and Coppa Italia matches in 2024-25, according to the 2023-24 Europa League winners, on 23/07/2024.

RadiciGroup has been a partner of…