Manchester City FC: Betway (sports betting), official global betting partner from the 2024-25 season

Betway, a sports betting operator based in Guernsey and Malta owned by Super Group, has become the "official global betting partner" (first level) of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2024-25 season, announced the club on 26/07/2024.

As part of the agreement, "Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets. Manchester City and Betway will also work together to provide all players, coaches, management and staff with in-depth, industry-leading training on all relevant codes of conduct relating to betting integrity and responsible gambling," explained the English club.

In the Premier League, Betway is also the exclusive global betting partner of Brighton & Hove Albion FC (since 2019), an official partner of Arsenal FC as part of a "multi-year agreement" from the 2023-24 season (since 01/09/2023), as well as the main shirt sponsor of West Ham United FC over the 2014-2027 cycle (£10m/€11.6m per season). The…