LALIGA EA Sports: Orange (telecoms) regional partner of Real Madrid CF for three seasons (2024-2027)

French telecommunications operator Orange has become a "regional partner" (4^th level) of Real Madrid CF (LALIGA EA Sports) for three seasons, over the 2024-2027 cycle, announced the Spanish club on 29/07/2024.

As part of the agreement, the French group will become the "official telecommunications partner" of the club's men's and women's (Liga F) teams and will benefit from "image and hospitality rights, linked to the first teams and their players, and also in the stadium, with a prominent presence both on the traditional media as well as in the new spaces. Among them, is the 360º LED halo that adorns the upper area of the Santiago Bernabéu (84,744 capacity)," said Real Madrid, who will also roll out social network campaigns with its partner.

Orange will also become the "mobile communications provider" for all the club's employees and will develop "projects to optimise the experience of its customers during events that take place in the stadium."

The French operator succeeds its Spanish counterpart Telefonica, which has been partnered with the Madrid club since the 2019-20 season.