Paris 2024/Europe: record audience on Warner Bros. Discovery streaming platforms after first 2 days

Warner Bros. Discovery's streaming platforms (Max and discovery+) recorded nearly one billion minutes viewed over the first two days of events at the Paris 2024 Olympic Games (27 and 28/07/2024), seven times more than during the same period at the Tokyo 2020 Olympics (contested in 2021 due to the Covid pandemic), announced the media and entertainment conglomerate on 29/07/2024. This figure already represents "75% of the total minutes" for the Tokyo Olympic Games.

"The total unique streaming viewers for Paris 2024 on Warner Bros. Discovery's streaming platforms have already exceeded those from the entire last summer Olympic Games after only day two in Paris. The launch of Max has been a key driving factor in audience growth, accounting for 80% of the total streaming audience to date. Saturday 27/07 saw a record number of streaming viewers for Warner Bros. Discovery at the Olympic Games," said the US group.

"Eurosport's average linear audiences have increased in all major markets compared to Tokyo 2020 and up 98% through the Games so far, going against the trend of a decline in Total…