FIBA: basketball is the world's 2nd most popular sport with 3.3 billion fans (Nielsen study)
"Globally, basketball interest is projected at 69%, with over 3.3 billion fans aged between 16 and 69," announced FIBA, which published the Nielsen Fan Insights report on 24/07/2024. The consultancy and auditing firm has drawn up a study of basketball consumers at the end of 2023 (after the FIBA World Cup 2023), four years after the first...