Paris 2024: Warner Bros. Discovery partners with TikTok to create local content

Warner Bros. Discovery, parent company of pay-TV group Eurosport and the streaming platform Max, has partnered with the social network TikTok for the Paris 2024 Olympic Games, announced the media and entertainment conglomerate on 30/07/2024.

"Eurosport will leverage its in-house creative capabilities to produce locally relevant native bite-sized video content in English, French, German, Spanish and Italian, purpose-built for TikTok throughout the Games. This will feature fresh perspectives on the Olympics, Paris and the athletes competing and will supplement Eurosport's live event coverage, with every moment of the Olympics available on WBD's streaming platforms in Europe," explained the US company.

"This has created further monetisation opportunities for Eurosport through the ability to share sponsored content on TikTok featuring some the world’s most well-known brands and Olympics TOPs partners. This includes Samsung, which will power a new original content series on Eurosport's TikTok channel," added WBD.

Warner Bros. Discovery has also partnered with the video platform YouTube…