Paris 2024 Olympic Games: an average of 32.6 million viewers on NBC in the United States since 26/07

The events of the Paris 2024 Olympic Games drew an average of 32.6 million viewers on the channels of the American audiovisual group NBCUniversal over the first nine days of the event, from Friday 26/07 (opening ceremony) to Saturday 03/08/2024 (for broadcast from 14:00 to 17:00 and 20:00 to 23:00, ET), according to data from the American institute Nielsen and Adobe Analytics (digital), communicated by the group on 04/08/2024.

This figure is 77% higher than for the Tokyo 2020 Games at the same time (18.4 million).

The Olympic Games drew an average of 34.6 million viewers on NBC channels in the United States on Saturday 03/08/2024, according to the group. The competitions broadcast included the women's 100 metres final (silver and bronze medals for the Americans Sha'Carri Richardson and Melissa Jefferson), the 800 metres freestyle final (won by Katie Ledecky) and the gymnastics vault final (won by Simone Biles).

NBCUniversal is paying $7.65bn (€7.01bn) for the rights to broadcast the Winter and Summer Olympic Games in the United States over the 2022-2032 cycle, i.e. until the Summer…