AS Monaco FC: Renault 5 E-Tech main shirt sponsor in the Champions League in 2024-25

French car manufacturer Renault Group has become a major partner (1^st level) of AS Monaco FC (Ligue 1 McDonald's) and will be the club's main shirt sponsor for its Champions League matches in 2024-25, announced the club on 07/08/2024.

As part of the agreement, the group will promote its Renault 5 E-Tech electric vehicle model, and will also display its "R5" logo on the pocket area of Monaco's shirt at Ligue 1 matches. In addition to its presence on the club's kits, the brand "will also benefit from high visibility at the Stade Louis-II, as well as on the club's various communication media," according to the sponsor. Renault will also provide AS Monaco with a fleet of "over twenty vehicles".

Renault is thus strengthening its football sponsorship portfolio, after becoming an official partner of Paris FC (Ligue 2 BKT) on 22/05/2024. The group has also increased its presence in rugby by becoming the first shorts sponsor of the French national team (agreement signed on 29/01/2024), in tennis as a partner of the FFT and net sponsor of the Roland-Garros Grand Slam tennis tournament since…