Arsenal FC: Athletic Brewing Co. "official non-alcoholic beer partner" from 2024-25

Athletic Brewing Company, a non-alcoholic brewery based in the United States, has become the first ever "official non-alcoholic beer partner" (second level) of Arsenal FC (Premier League), announced the club on 06/08/2024.

From August and as part of the agreement, Athletic Brewing Co.'s "Run Wild IPA" will be "available throughout Emirates Stadium (London, ENG) for all men's and women's matches. Additionally, Run Wild IPA will be served on draught at the club level. Athletic will also invest in a marketing campaign featuring Arsenal players, and will run a series of promotions, including in-stadium sampling activations, social media giveaways, and VIP supporter experiences," explained the club.

"New partners like Athletic are vital in supporting our growth so we can continue to invest in our teams and compete for major trophies. Our supporters remain at the heart of this journey, and with more matches coming to Emirates Stadium this season for both teams, we're excited to work with Athletic to enhance our matchday offer with their brilliant non-alcoholic beer," said Julie Slot, chief…