Premier League: Lucozade (energy drinks) global partner of Liverpool FC from 2024-25

Lucozade, a British energy drink brand owned by the Japanese Suntory Group, has become a global partner of Liverpool FC (Premier League) as part of a "multi-year" deal from the 2024-25 season, announced the club on 08/08/2024.

The company, which was previously a partner of the Merseyside club in 2010-11, has the status of "official partner" the third level in the club's sponsorship hierarchy, alongside 16 other brands. As part of the agreement, Lucozade products will be distributed at Anfield (Liverpool, ENG) on matchdays, as well as at the training centre for the men's team (AXA Training Centre) and the women's team (AXA Melwood Training Centre).

Liverpool FC has welcomed another global partner ahead of the 2024-25 season: German workwear manufacturer Strauss, which also signed a "multi-year partnership" on 22/07/2024.

Liverpool FC: video presentation of the partnership with Lucozade (X)

Lucozade1/1

Lucozade

…