Paris 2024/Basketball: 19.5 million viewers for USA-France (men's final) on NBC, a record since 1996

The final of the men's basketball tournament between the United States and France (98-87) drew an average of 19.5 million viewers on the channels of the American broadcasting group NBC Sports on 10/08/2024 (game start at 15:30 ET and 12:30 PT), according to data from the American institute Nielsen and Adobe Analytics (digital) released by the subsidiary of the American media and entertainment conglomerate NBCUniversal on 11/08/2024. A peak audience of 22.7 million viewers was recorded at the end of the game.

This average audience makes the game "the most-watched gold medal game since the 1996 Atlanta (USA) Olympics (an average of 25.8 million viewers on NBC for the United States' 95-69 victory over Yugoslavia on 03/08/1996)," according to NBCUniversal, which has been broadcasting the Olympic Games in the United States since 1964.
• The USA - France final (87-82) at the Tokyo 2020 Games (held in 2021) was watched by an average of 9.3 million people in the USA;
• Rio 2016: the USA - Serbia final (96-66) drew an average of 11.7 million viewers on NBC;
• London 2012: the USA - Spain final…