LALIGA: Luckia (betting) regional partner in Spain & Mexico for three seasons (2024-2027)

Luckia, a Spanish online sports betting and casino operator, has become an official partner of LALIGA in Spain and Mexico for three seasons (2024-2027), announced the Spanish body on 12/08/2024.

As part of the agreement, the brand will acquire the marketing rights to LALIGA EA Sports and LALIGA Hypermotion in these two territories, and will offer "live events with LALIGA ambassadors, personalised official merchandise and tickets, among other things, via online and physical distribution channels," according to the Spanish professional league, which is aiming to "reach new audiences".

LALIGA has two other partners in certain Latin American markets:
• the online trading broker Exness, for the entire region over the 2023-2025 cycle;
• the Guatemalan alcohol brand Venado, in several Central American territories (Guatemala, El Salvador and Honduras) and in the United States over the 2024-2026 cycle.