Paris 2024 Olympic Games: an average of 30.4 million viewers on NBCUniversal channels in the USA

An average of 30.4 million viewers in the United States watched the Paris 2024 Olympic Games on NBCUniversal's broadcast channels (linear, pay and streaming) for a daily broadcast from 14:00 to 17:00 and 20:00 to 23:00 ET, according to data from the American institute Nielsen and Adobe Analytics (digital) released by the subsidiary of the American media and entertainment conglomerate NBCUniversal, on 13/08/2024.

This average is 82% higher than that recorded for the Tokyo 2020 Games (16.9 million viewers on average), where the 20:00-23:00 prime time slot corresponded to 07:00-10:00 ET and 04:00-07:00 PT.

The Paris 2024 Olympic Games events drew an average of 32.6 million viewers on NBCUniversal channels over the first nine days of the event, from Friday 26/07 (opening ceremony) to Saturday 03/08/2024.

"The NBC Broadcast Network extended its streak to 152 consecutive Summer Olympics nights as primetime's No. 1 show - dating to the Closing Ceremony of the 1988 Seoul Olympics," said the group, which has been broadcasting the Olympics in the United States since 1964.

"Paris Olympics…