LFP: a renewed partnership with StadiumGO to encourage sustainable mobility for fans

The Ligue de Football Professionnel has renewed its partnership with StadiumGO for a sixth consecutive season (2019-2025) "so that Ligue 1 McDonald's and Ligue 2 BKT fans can continue to benefit from the car-sharing platform for journeys to the stadium and reduce their environmental impact," announced the league on 13/08/2024.

"While 82% of professional clubs now offer a car-sharing solution to their fans, more than 75% of them do so with StadiumGO thanks to the collaboration signed in 2019 between the LFP and the platform. The platform offers its users car-sharing opportunities dedicated exclusively to sporting events, both home and away. By the end of the 2023-24 season, 12 Ligue 1 clubs and 17 Ligue 2 clubs had entered into a partnership with StadiumGO. Nearly 25,000 fans used StadiumGO (an increase of 37% compared to 2022-23), while 986,000 kilometres were covered by car-sharing, for an average journey of 250 kilometres," explained the LFP.

The actions deployed by the two partners include "communication campaigns on soft mobility during the season to raise awareness among the…