Sponsorship: major changes for Premier League clubs for the 2024-25 season

With six clubs under contract, two more than in the previous season, adidas is the most represented equipment supplier among the seven brands partnered with the 20 clubs that comprise the 2024-25 Premier League (compared with eight equipment suppliers in 2023-24). The German group has the most expensive deal in the English top flight with Manchester United FC (€104.8m per season, 2019-2035).

The German brand is ahead of Nike and Umbro, both of which have contracts with four clubs. British equipment manufacturer Castore has entered into an agreement with Umbro distributor GL Dameck and sub-licensed Umbro's marketing rights in a number of territories, including the UK, giving it "exclusive right to seek to work with Umbro's existing Premier League team partnerships" from the 2024-25 season. However, as of 12/08/2024, there has been no such change of equipment supplier.

Four clubs have a new equipment supplier for the 2024-25 season: Aston Villa FC will see adidas replace Castore, who will take over from Hummel at Everton FC. The Danish brand has also been replaced at promoted side…