Sponsorship: major changes for LALIGA EA Sports clubs for the 2024-25 season

With four clubs each under contract, Hummel, Joma, Nike and Puma are the most represented equipment suppliers among the eight brands partnered with the 20 clubs that comprise LALIGA EA Sports in 2024-25 (the same number of suppliers as in 2023-24). Between them, they equip 60% of the clubs in the Spanish top flight.

Their German counterpart adidas, which had the most clubs under contract in the previous two seasons (four in 2022-23 and 2023-24), now has just one, Real Madrid CF, to whom it is committed under the second most expensive contract in the Spanish top flight (€135m per season), behind the agreement between Nike and FC Barcelona (€150m per season). adidas has been replaced by Hummel at RC Celta (2024-2029) and by Macron at Club Atletico Osasuna (2024-2030). Adidas' last partner club in 2023-24, Granada CF (now equipped by Nike), was relegated to the LALIGA Hypermotion at the end of the 2023-24 season.

There are no other changes in terms of equipment suppliers for 2024-25, while only one contract extension has been made official: that of Puma with Valencia CF, as part of a…