Sponsorship: major changes for Serie A Enilive clubs for the 2024-25 season

With three clubs each under contract, adidas, Kappa and Joma are the most represented equipment suppliers among the 12 brands committed to the 20 clubs that comprise the Serie A Enilive in 2024-25 (i.e. the same number of equipment suppliers as in 2023-24).

While Kappa and Joma already had the same three partner clubs in 2023-24, adidas has welcomed a new Serie A resident to its sponsorship portfolio: promoted side Como 1907, with whom it has taken over from Italian brand Erreà. Only one other change of equipment supplier is to be noted, also concerning a promoted club: Nocta, the label founded by Canadian rapper Drake and the American group Nike, which succeeds Kappa at Venezia FC.

Two deals have also been extended from the 2024-25 season: that of SSC Napoli with EA7 (for one season) and that linking FC Inter Milan with Nike, until 2030-31. Under contract since 1998-99, the American brand thus has the longest running contract in the Serie A. It is also the second most lucrative contract (€30m per year), on a par with the agreement between Puma and AC Milan but behind that between…