Sponsorship: Betway (sports betting), partner of Bologna FC & Nottingham Forest in 2024-25

Betway, a sports betting operator based in Guernsey and Malta, has become a partner of Nottingham Forest FC (Premier League) and Bologna FC 1909 (Serie A Enilive), announced the two clubs on 16 and 19/08/2024 respectively.

The bookmaker has the status of "top partner" the second level in the Italian club's sponsorship hierarchy, through its sports results platform BetwayScores, and as such will benefit from visibility at the Stadio Renato-Dall'Ara (38,279 capacity) and on the club's social networks. The duration of the agreement has not been communicated.

Nottingham Forest have signed up Betway as an official partner, the second highest level in the club's sponsorship hierarchy, as part of a "long-term agreement". In addition to visibility at City Ground (30,400 capacity), the group will offer its users "a range of exclusive benefits" (including match tickets, merchandise and opportunities to play on the club's pitch).

• Nottingham Forest also welcomed another official partner, cryptocurrency A digital currency that is traded peer-to-peer via a blokchain. Bitcoin was the first…