UEFA: bet365 first sports betting operator to partner the Champions League for 2024-2027

News Tank Football - Paris - News #335067 - Published on 20/08/24 at 16:30
©  D.R.
bet365 becomes the first "sports betting partner" of the Champions League for 2024-2027 - ©  D.R.

British online gaming operator bet365 has become the "first global sports betting partner" of the Champions League over the 2024-2027 cycle (three seasons), announced UEFA on 20/08/2024. This is the first time that a bookmaker has sponsored the competition.

Like the six other official sponsors of the Champions League (PepsiCo, Heineken...

©  D.R.
bet365 becomes the first "sports betting partner" of the Champions League for 2024-2027 - ©  D.R.

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